1 in 3 homes are vacant
In many large metropolitan markets across the country, approximately one in three
homes are vacant. Very few of these are staged, therefor having little or no emotional
appeal, thus staging a home is of significant value.
98% to 99% of the homes on the market are not staged
by a full time Professional Home Stager. Having a Professional Home Stager or you doing
a very excellent job of staging your home will put you in the top few percent of homes on
the market. Can you stage properly stage your home your self? The answer is yes.
What many DIY sellers do.
95% or more, of Sellers and Agents chose lowering the
sales price, rather than staging the home in order to sell it faster. The problem with
this is that it's not the lowest priced home that sells the fastest.

Your home will sell in a price range from $_______ to $ ________. Normally the price
range will have a 5% to %15 differential. At times even more. The difference of a
$300,000 homes' price range is; from top of the price range to the bottom is $285,000 to
$315,000, perhaps more. Regardless of how expensive your home is, the area or the
market, there are a lot dollars at stake.
We all can agree that homes in the same areas as yours, with the same size and
amenities, sell for different prices. Some at the top of the range and some at the bottom.
The main reason for the differences in sales price is desirability (emotional appeal).
Does the home turn the buyer on? Does it excite them? Does it make the buyer want to
live in it. It all boils down to one simple fact - does it have more emotional appeal than
your competition?
Do you think buyers are getting picky?
In todays market, buyers expect that a home will be in
good repair. They don't want to move in and start fixing
things.
Dripping faucets and torn screens turn them off. When
buyers see a home with these type of problems,they
just move on to the next house or beat you up on price,
as if they were buying a fixer-uper.
Top 10 Repairs
Homes That Lack Emotional Appeal
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If your home is just acceptable to buyers and not in the "I just love this home" category will
linger on the market, The buyers will just wait or will want to beat you up on price. They know it's
a buyers market and if they don't get your home, there are tons of other homes out there for
them.
Don't let buyers just wait for you to lower your price.
Your Choices - Lower your price or stage your home
Naturally, you can choose to price your home below that of your competition for the same amenities, size, etc.,
hoping that some one will make an offer, if so, you should remember this fact, the lowest priced homes don't sell first,
If you don't lower your price, you must make your home more exciting and desirable
To do this, you need to create a home with the right atmosphere and looks. One where buyers can see themselves
living a "lifestyle that they dream of." There is nothing more important when it comes to selling your home, than to
have one which has a very strong emotional appeal. Properly staging your home, and even adding a little
"sex appeal", will do this.
From Vacant for 3 Months
To Sold in 3 Weeks
Recently, Realtors Chris and Barbara Holland of Keller Williams, had a vacant
home in Lake Forest, CA. that had been on the market for 90 days. They sat down
with the sellers and recommended that they reconsider their suggestion of having
the home staged. A little reluctantly, the sellers agreed and Barbara Abraham, a
Professional Home Stager, was called in to stage their home.
How did Barbara make a difference; plus photos.
- In 2007, 5,652,000 existing homes and condos were sold.
- There is still about another 4,000,000 +/- homes on the market that are not sold.
- 40% of these will be sold to first time buyers
A simple FACT The better a home looks, the faster it will sell. Staging makes a
home look good, creates emotional appeal, highlights unique features and helps
minimize negative features. Every seller should and can stage their home or they can
hire a Profesional Stager. The question is are you going to stage your home, and if
so, are you going to do it right.
Top agents encourage their home sellers to learn and read about home staging; to
get free home staging tips and ideas from sites like Staging101.com; to study home
staging facts and home staging statistics; to use comprehensive home seller
checklists. A recent study in Orange County, with over 16,000 homes on the market,
is a good example how staging works. The staging facts speak for themselves.
A Dream House
Your house should be in
"move in condition", or it will
become your nightmare, not
a buyers Dream House.