FACT
The most helpful thing you can do to sell your home faster, and not get beat-up on
price, is to have it properly prepared for sale. The Fact is, that just putting a sign in the yard
and listing it on the MLS doesn’t result in a quick sale anymore. There are 3 critical things that
must be done in today’s market and cost very little. One, is properly “Staging” your home. Two
and three is having your home clean and repaired. See the "Top 10 repair items."
The most helpful thing you can do to sell your home faster, and not get beat-up on
price, is to have it properly prepared for sale. The Fact is, that just putting a sign in the yard
and listing it on the MLS doesn’t result in a quick sale anymore. There are 3 critical things that
must be done in today’s market and cost very little. One, is properly “Staging” your home. Two
and three is having your home clean and repaired. See the "Top 10 repair items."
| Which Home |
Fact One
Your home meets their physical needs. This relates to a buyers rational side of purchasing a home. When a
buyer tours your home, most likely the majority of his rational and physical needs are being met. It has the right
number of bedrooms; the right number of bathrooms; the garage is the right size; it’s in the right neighborhood;
etc. The buyers agent probably searched through the MLS and found a list of homes that met the buyers
requirements. Your home is even in the right price range. You could say the house is already ½ sold. So
where is the problem in selling your home? More than likely it’s the emotional appeal, the main reason for buyers
choosing a home.
Fact Two
The major reason that buyers who looked at your home and choose it over the other 5, 10, 20 or more, that you
are competing against, is its emotional appeal. It turned the buyers on, it had that special feeling. Some say it just
“clicked” the minute they went through your home. The final decision, for 95% of the buyers, on which home they
will make an offer on will be an emotional decision. Proper staging will create the right emotional appeal to met the
majority of buyers in the market.
Your home meets their physical needs. This relates to a buyers rational side of purchasing a home. When a
buyer tours your home, most likely the majority of his rational and physical needs are being met. It has the right
number of bedrooms; the right number of bathrooms; the garage is the right size; it’s in the right neighborhood;
etc. The buyers agent probably searched through the MLS and found a list of homes that met the buyers
requirements. Your home is even in the right price range. You could say the house is already ½ sold. So
where is the problem in selling your home? More than likely it’s the emotional appeal, the main reason for buyers
choosing a home.
Fact Two
The major reason that buyers who looked at your home and choose it over the other 5, 10, 20 or more, that you
are competing against, is its emotional appeal. It turned the buyers on, it had that special feeling. Some say it just
“clicked” the minute they went through your home. The final decision, for 95% of the buyers, on which home they
will make an offer on will be an emotional decision. Proper staging will create the right emotional appeal to met the
majority of buyers in the market.
| Why a buyer will chose your home? What makes a buyer choose your home over the others on the market? |